If you haven’t tried it and you love data visualisation, you should most definitely spend some time using it. The power on offer is extremely impressive considering that it is (currently) free. We used to use Tableau as a dash-boarding tool to help visualise data but I have become a big fan of Google Data Studio in recent years. I am also a subscriber to the ‘a picture is worth a thousand words’ adage and appreciate the challenge of distilling complex data to present a meaningful story. I think it is fairly impossible to love digital marketing if you don’t have a passion for data. You can use metrics as part of a calculated formula for a new column.I am a self confessed data geek and really enjoy exploring ways to analyse numbers in order to understand performance. Notice that the new metric appears in the pivot table.
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